Archive for the ‘Video Marketing’ Category
Thursday, March 11th, 2010
There are many different marketing tips and tricks that can be used to generate and build business on the Internet, no matter what your product or service is. One way you can accomplish these types of results is by creating interesting video content for your visitors to watch and enjoy. Videos are extremely powerful when it comes to delivering your message to the right audience. It’s such a visceral form of marketing that your audience has to try hard to ignore it. So, how do you tap into this useful marketing tool so that you are generating business? You can do it like everyone else does or you can use the Easy Video Player.
Easy Video Player is an amazing software program that allows you to create interesting video related content that will grab your visitors and pull them into your advertising campaign. That’s right! It allows you to turn your videos into sales generating tools that work for you 24 hours, each and every day. So many people make the same problem by using a good video that does not convert well; this usually happens because there is no call to action within the video. This can be easily remedied with Easy Video Player since they allow you to incorporate “Try Now” and “Buy Now” buttons. Will that increase your conversions? Conversions will increase right away. There are many more features that you will find in the software that can help you boost your video marketing efforts. The rest of this article will be looking at all the other features you can expect from Easy Video Player and how it will help you grow your business.
As you try to perform Internet marketing, you know how much of a factor time can be; with this tool, you’ll have more of it. You will never believe the overwhelming response your new viral videos generate! Heard of Amazon’s s3? This software assimilates effortlessly into Amazon’s s3 service like a hand in a glove. How can this help you, exactly? With the help of the s3 service, you can use their bandwidth and ensure fast uploading of the videos, so that your customers can get their content faster. And it’s all done automatically, so you don’t need to do it by hand. You are now in control of how surfers access your video content. How exciting! This breathes fresh air into the already infectious world of viral video marketing. There is a feature to control access to videos that you want only to be viewed by subscribers.
When you want to enhance your business through the Internet, you can built targeted subscribers that can eventually become customers easily. It is even possible to plant your own opt-in feature so that you will have a set e-mail list of interested parties that you can sell to anytime. And when you incorporate Easy Video Player to your site, the program allows you to create an opt-in button, so that all your viewers have to do is click on the button and they will automatically be alerted when you post a new video. Your viewers won’t even have to go to your website in order to subscribe; they’ll just do it through the video. Your conversion rates will be far higher with this tool.
Knowing all this will help you realize that video marketing is truly an amazing part of any online business; however, you need to make sure you do it the right way in order to get the results you want. Easy Video Player will pay for itself in value to your Internet marketing library, and it will push you along farther than you think when it comes to increasing profits.
Videos are a great marketing strategy for online marketing san francisco and other businesses like autoglass.
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Tuesday, March 9th, 2010
Today, Internet marketing has become fiercely competitive and only continues to become more so; to run an imminently successful online business and promote continual growth, ensuring the highest possible amount of exposure is a requirement. The only way to maximize your profits is to create a positive reputation for your brand or business and market, market, market your products.
In order to jump start your exposure and get the right traffic to your business, integrating video marketing in your plan is the wave of the future. You would not be the only one; many Internet businesses are taking full advantage of the video marketing industry, and they are seeing great results. First, you will need to analyze the situation, find out how so many people are doing this, and how it helps them; then you will be able to understand the power video marketing has. However, having the understanding of the marketing methods will only get you part way to success; you’ll need to customize these methods to fit the unique needs of your particular business. Without correctly targeting your market, video marketing strategies fall short of their potential effectiveness.
Capture Leads through Video
This first point is really important. Video testimonials are often overlooked, and can lend a good deal of credibility as well. Everyone feels more comfortable buying from places that have good feedback because we feel that we can trust our fellow buyers. A good online business knows this and that’s the reason you see testimonials on so many websites. A tenfold increase in your chance of gaining a visitor’s confidence can be realized by the simple addition of video testimonial. If done by an industry celebrity, a video testimonial cannot be a fake. The more video testimonials you have, the better; therefore, offering customers a free gift for providing them is a worthwhile investment. Locate and petition some familiar faces in your business segment to do a video testimonial for your site, especially if you are new to your business. The benefits of having the video testimonials will definitely outweigh any effort required to obtain them. A good way to begin getting video testimonials is to provide free samples of your products or services to friends and associates.
Sales Letters – Video Added Equals Value Added
Ever been on someone’s blog that’s all video and no text? There are plenty out there! Video clips, rather than text, are the wave of the future in the world of blogging. Your video marketing doesn’t have to be limited to using it on video sharing sites, you can have a video blog to market your product, talk about your market, etc. This gives interested people an opportunity to keep track of your video update, which obviously leads to a trustable relationship. Blogging is still considered to just be walls of text, but most people underestimate just how much video you can put in a blog, provided they are of high quality. If your videos are uploaded to a blog, they will all remain centralized so that it’s easy for you to manage them all. When placed against text, people always favor videos, and this gives you the advantage of having a higher customer response.
Last but not the least, social networking is growing at a fast pace and videos are being integrated so well in it, this is one of the big reasons why video advertising is having a big impact on the web. With the growth of Internet distribution channels offering millions upon millions of people the ability to view online videos, the resulting opportunities for your business are unimaginable.
Savvy marketers have already seen the benefits of this fantastic idea and made exciting changes in how they think about sales using online videos. All in all, passing on the right message to your target audience is extremely important and what better way to do it than with a video?
Video marketing is fantastic for things like internet marketing san francisco and other subjects that are very different like auto glass replacement.
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Tuesday, March 9th, 2010
Our perception of videos was completely altered when Youtube appeared on the online market scene. After the online search engine market leader Google bought Youtube, video marketing became more important and gained market respect. It doesn’t matter if you’re just trying to a build a list of targeted prospects/clients or just want to drive traffic to your offer, you will always find videos helpful. You can reap large gains through marketing with videos, because Google knows that videos are favored in users’ search results, and therefore ranks them prominently. In this article we will be looking at how you can leverage the power of videos and integrate them in your own marketing.
Know Your Niche
When you’re marketing on the Internet, it’s really important to capture the contact information of your visitors, so that you can get back to them later on. First and foremost is to get the customer in the door; after that the repeat visits/sales are much easier to get. One easy way to capture the basic contact info (names and email addresses) of your customers is a video squeeze page, which limits how much information your customers can access without signing in. Obtaining this contact information will allow you to contact them in the future with any offers that might interest them, allowing for a possible sale. A video squeeze page should be short, sweet and to the point. Opt-in forms should be located on a page short enough that scrolling is not required. Uncomplicated bullet points are an effective way to highlight the content of your video. Just try to be straightforward with your video and keep a professional approach. Not everybody wants to read a lot of information, so having a video on your lead capture page that quickly tells them everything they need to know can be a huge benefit.
Add Video to Your Sales Letter
Have you come across those blogs that have no text content but only videos? Video blogging is fast becoming a popular style for internet marketers and bloggers alike to adapt. Your video marketing doesn’t have to be limited to using it on video sharing sites, you can have a video blog to market your product, talk about your market, etc. Surfers who want to track your product and who might be interested in future transactions can return to view updates. Over time, you will build trust. Contrary to what many think, blogging doesn’t have consist of long, written posts, but instead can feature high-quality videos that deliver your information just as effectively as blocks of text would. If your videos are uploaded to a blog, they will all remain centralized so that it’s easy for you to manage them all. Videos always have a higher perceived value when compared to text, which is why the kind of response you will be higher.
Today, there are a lot of competing businesses all over the Internet, and you should know how to use video marketing to grow a well-represented identity online, or you can easily get edged out of the spotlight. As quickly as technology is growing and changing, you should take advantage of this opportunity while it’s so valuable. Although you may feel unsure about it at first, if you make efforts, you will gain knowledge and experience with time, and eventually video will be a strength of your business efforts.
Video marketing can be used for everything. I have used it for internet marketing san francisco as well as something very different like autoglass and it has gotten both areas lots of great traffic.
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Monday, March 8th, 2010
Online video marketing is becoming more common these days and if you haven’t adopted this lucrative method for yourself you’re really missing the boat. You absolutely have to try video marketing if you ever want to get more targeted traffic to your website in an inexpensive way. You can join the ranks of Internet marketers who have successfully used videos to expand their businesses and enjoy the many benefits that video marketing offers. The article that follows will talk about how to effectively begin an internet marketing campaign and to reap long term benefits for your business.
Naming Your Videos The Right Way
Despite a lot of marketers not really knowing how Twitter works, there’s no doubting its effectiveness. If you want to get targeted traffic to your website, as well as make a quality email list, Twitter’s the way to do it. If you have videos and put them on your Twitter, you’ll immediately gain a higher level of exposure, as well as more conversions. Twitter will turn your videos into superpowered marketing tools. One of the biggest advantages of Twitter is that it makes it so easy for your video marketing to go viral. If someone finds a tweet they like, they can retweet it, enabling your video to spread from person to person, exposing you to more people. This is just one example of how you can combine videos with social networking websites to expand the reach of any of your marketing efforts.
Create Information Loaded Videos
Making and uploading a video blog is an excellent way to start a video marketing campaign. Even if you have no desire to use video marketing for your business, it may be a good idea to create a video blog so that you can communicate with your target audience and keep them updated with the latest information. Those who like your video blog and updates will most likely subscribe to it and this in turn will help you develop a good and long standing relationship with the potential prospect. Many of the people who blog think that a blog only has text in it and so the advertisement have to be text as well. Nothing could be further from the truth, as video blogs are a great way to manage your posts and advertisements for your business. There are many internet marketers who have already discovered the value of a video log, so don’t get left behind; video blogs can help every internet marketer produce premium content that is more appealing than simple text. There is a good chance that it will get you more potential prospects for your business.
You can really set yourself apart from the competition in a unique way through video marketing. If you’ve never considered making internet video marketing part of your business’ campaigns you don’t know how much potential traffic you’re losing every day. As time goes by, Youtube and other video sharing sites are gaining popularity, people all over the world using them for entertainment and information purposes, as well as finding out what products are out there for them to purchase. Help yourself and your business by getting into the fastest growing marketing method on the internet today with your own video marketing campaign.
Video marketing works for every subject from online marketing san francisco to something as diverse as autoglass if done properly.
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Friday, March 5th, 2010
OK,producing a killer film is a single point, but having men and women to watch your video clip is another. In this, my fourth and last video clip marketing and advertising write-up, I’m going to discuss ways to generate viewers for your film and make insane amounts of dollars.
Up Load Your Video clip To Movie Marketing and advertising Sites
You tub is arguably the most celebrated film marketing and advertising site about the planet. So it goes not having say that uploading your film there is certainly an absolute ought to. But allow me go a step farther. Have you ever heard on the no cost web page named Tube Mogul? Tub Mogel is usually a definitely cool web site. After you sign up, you can upload your film to various sites at as soon as. You earliest have got to register at all the websites, a one-time course of action that will take about 30 minutes. The internet sites include YouTube, Metacafe, Veho, Blip.tv, Everyday Motion, Yahoo, and MySpace. After registration is comprehensive, up insert your film to Tub Mogul and Tub Mogul will upload your video to every in the web-sites. How cool is that? Then anytime you’ve one more online video media to distribute, you just go again to Package Mogul and upload it and your carried out.
Also, if you may have a web site or website, that would be yet another beneficial area to submit your online video media. Uploading the video clip for a website or web page is quite easy to complete immediately after you could have it saved at Camtasia.
Promoting Your Video clip
Receiving your video uploaded to every one of the web sites is only half from the battle. Now you’ll want to drive visitors to your movie. This can be carried out in several ways. Very first, social media page internet sites like Buzzle, Facebook, Digg, Stumbleupon, and Spurl, just to name one or two, are a excellent location to begin. Yet again you may have to register with just about every on the sites you use. Immediately after that, article applying a hyperlink back again for the video internet site of option (like YouTube).
Content advertising and marketing is another approach to generate viewers to the video. Choose a subject and create an post again having a hyperlink again for a film inside author source box. Some post directories permit hyper links inside physical structure from the document.
If you will be a fan of Squidoo (like I’m), you possibly can create a lens at Squidoo with good articles and also a website link to your movie.
As a final point, US Cost-free Ads are generally viewed and free or extremely inexpensive (based on how quite a few ads you need to post). Just make an ad describing your film and employ a website link again for a film.
So that is it. I hope you have enjoyed my movie advertising write-up series and have absolutely gotten a thing that you simply can place to work with right away.
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Thursday, March 4th, 2010
Millions of marketers are using internet to promote their products world wide. In order to carry out this purpose there are countless websites which are been created. You can market your product in numerous methods but out of all video promotions are the most famous and becoming the most superior tool for web promotions. You should be able to attract more and more visitors to your video if you opt for video marketing. If very few people are attracted to your video then you cannot achieve success.
I have used youtube and video marketing many times for internet marketing san francisco. Once that started working my client wanted to use it for online marketing san francisco.
Great option available with you is YouTube. YouTube is being used by several number of marketers to advertise your products and services. YouTube is the best alternative for video promotion because it gives maximum exposure as compared to any other site. YouTube has become so popular among all that it has become 2nd popular website in the world. Initially, web users use to make use of Google and Yahoo for doing searches but now YouTube is getting popular and ranking 2nd among the popular sites thus leaving Yahoo behind. The viewers can view various kinds of video on YouTube. There are various websites where you can post your videos but none of them can you as much exposure as compared to YouTube.
There are thousands of videos that are being published on YouTube thus enabling you to watch any video and at any time. You may not get so much of exposure among the masses of any website other than YouTube. Thousands of people can have a glance at your videos which is very difficult to gain from other sites. What else do you want if a video uploaded by you on YouTube gets lots of visitors daily. It is through YouTube that something has been made possible which you cannot even imagine in the past years.
If at all you are missing the fun on YouTube you can any day become a member as the procedure for registration is also not difficult. It will be a great feeling for you to be its member after knowing that about 20 million visitors view videos on this site per day. Moreover the number of videos that are uploaded on YouTube everyday is more than hundred million. So can you imagine how many videos are uploaded on YouTube? Apart from this there are more than 15 languages in which YouTube can be optimized and thus it is very effectual tool. Asian Market is now using YouTube on a greater rate after America.
You cannot even think the number of visits each day on YouTube ultimately giving you best results. Around hundred million videos are viewed on YouTube almost everyday. Therefore if you are planning to publish your video there you must not be having any doubt as to the amount of traffic you will be gaining. YouTube is also available in 18 different languages and as a result of this it is getting more popularity in Asian as well as in U.S. market. Hence significance of video marketing cannot be ignored. Being an business entrepreneur you would certainly like to take the rewards of marketing your offerings with YouTube. Beside this, you can use YouTube free of cost and enjoy better profits.
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Wednesday, March 3rd, 2010
Video marketing is fast becoming one of the most powerful tools Internet marketers use to promote their products and services. Why? Because it works! New video marketing solutions are becoming increasingly available, making this a hot new trend to watch. Simply put, as more people use this marketing avenue, the application of the technology continues to grow and evolve to meet the increasing and changing need. With the general sense of detachment that surrounds Internet use, video is one of limited techniques to provide your campaign with a sense of trust and connection. The power of video marketing should be utilized in any campaign that seeks to maximize the results of the campaign’s time and effort. Video marketing’s power lies in its ability to build a solid relationship between you and your prospects, conveying much more about who you are and how your product can help them than print marketing ever could. Video is the technology that provides the method closest to one-on-one communication in your sales effort yet the outreach far exceeds what personal contact could achieve. Video is the best way to reach your potential customers, is relatively easy to produce and provides great benefits. Isn’t it about time you gave it a closer look?
1)Lead Capture With Video
Capturing the contact information of your visitors is crucial to the success of any internet sales endeavor. Everyone visiting your site has demonstrated an interest in your product, and therefore may entertain further contact. Acquiring your customer for the first time is the most difficult part, making repeat sales to the same customer is easier. Using a video lead capture page is a great way to get names and email addresses, which are the only bits of information you really need. Once you have this information, the selling begins; you can keep each subscriber up to date with offers, deals and new products. A video squeeze page should be short, sweet and to the point. You don’t want people to have to work in order to reach the opt-in form. You can highlight your video’s content by using simple bullet points. Every customer is a potential sale. Don’t waste their time wondering about the point of your video. Be straight forward and professional when showcasing your product. On your capture page, you should have your video; this will increase your conversion rate tremendously, and help you gain long term results.
If you want your videos done right, hire someone to help you.
The most important thing to focus on is good quality when you begin your efforts at video marketing. Production values matter a lot, and the way you make your video is important. Many individuals that do not have video editing experience or ability attempt to develop their own videos for marketing purposes. Although it may appear to be a useful idea for some, this strategy is not practical for most individuals, as videos must appear truly professional to be effective. Outsourcing is one way to ensure that your video is edited by someone who knows what they’re doing and how to do it well. Outsourcing doesn’t have to be expensive; you may have a friend with good skills who can help you with this part of your marketing. Hiring someone or outsourcing your work for creating your video marketing needs can give you a massive advantage over the competition and help you gain ground.
Using video in your marketing strategy is key to establishing yourself as a real force among internet marketers, a difficult goal to reach when there are so many others out there who are trying to outsell you. As quickly as technology is growing and changing, you should take advantage of this opportunity while it’s so valuable. Even if you’re nervous and uncertain about using video, you should go ahead and make a short video or two; you’ll learn the best ways to implement it as your business grows, and before you know it, it will be one of the most important pieces of your marketing plan.
I have used video marketing for internet marketing san francisco as well as fertility specialist and it has worked like a charm every time. I got lots of great traffic.
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Thursday, January 14th, 2010
Some analysts are fascinated by the marketing mechanics that drive up page views on You Tube. And some analysts are more interested in the quality of a video which makes it turn viral. This was the approach which Gaby Diaz took last year when she wrote a blog article on marketingexperiments.com about what viral videos have in common.
Gaby pointed out that in addition to being eye catching and attention grabbing, videos that successfully turn viral must have some quality that grabs the mind of the viewer. There must be something in the video that “creates a rush to share the experience” with friends. Additionally, since Gaby was talking about branding videos, she posited that to be successful, a branding video, in a non-obtrusive way, had to create a connection in the viewer’s mind between the message and the brand behind the video.
Gaby presented 4 examples of her thesis, but the one that drew the most comments was the Samsung’s Extreme Shepherding LAD video. In this unique video, the Samsung outdoor light’s company created a unique show by attaching remotely controlled colored lights to the backs of sheep that were subsequently paraded into a large pasture at night. By skillful sheparding, the lights were arranged into words and other beautiful patterns, which were enhanced by the remote control of the lighting. Subsequently, digital photographs of the outdoor arrangements were remixed in a computer lab and turned into such great works of art as a replica of the Mona Lisa.
Gaby believes that the power of this video, which to date has drawn over 10,000,000 views is the contrast between the ancient art of shepherding and the modern ingenuity of remote control lighting and computer mixing. Gabi described how the video has a “can do energy.” And, she noted that friends of hers who work in outdoor light displays saw the video and were inspired to try their own outdoor light display using the principles they learned from the video.
One of the blog commentators noted that Rudyard Kipling had coined a phrase describing the tendency of cultural achievements and ideas to build upon themselves. Kipling called it the “Homeric wink.” The active endeavor to imitate or act upon the idea, is the “wink,” or acknowledgment of the thing viewed. The commentator added that the shepherding video was so successful because it’s imagery was inclusive of classical modern and pop culture. From the idyllic age of shepherding to the Mona Lisa to the pop cultural images of the video game pong and a movie character from Wallace and Grommit, the video blended myriad epics and genres into one glorious celebration of modern ingenuity. The commentator pointed out that while some viral videos are primarily parodies on modern institutions, the effectiveness of the LED video was it’s glorification of modern ingenuity, and that strongly resonates in the minds of the viewers.
If one were to draw conclusions from the blog, commentary and examples, one would have to say that truly effective viral videos grab the attention and interest of the viewers in a way that makes them want to share the experience with others. Viral videos have appeal because they present a new idea or concept that people want to incorporate into their life and either replicate themselves or watch other people replicate it. The essential appeal of the video is the presentation of a new idea which people want to build upon. When you multiply that phenomena millions of times you find that successful viral videos not only are incorporated into culture, they subsequently become the growing tip of new cultural ideas, which becomes the essence of their virality.
Thanks to Winmax Video of California for presenting this article. Winmax is a producer of trade show videos, corporate videos and other business videos.
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Friday, December 25th, 2009
Many people get an idea for a video, an idea that has personal meaning, and they want to share it with the public. The problem is that when they present it, the effect they are trying to create, albeit great, gets lost. The “Nobles” video is an example of how this happens. The video can be seen at: http://www.foodreference.com/frvideos/html/local-rest-032.html
This video tells the story of a downtown revival, in which an old restaurant and dance hall called the “Elite Café and Lounge” is being revived as a new restaurant called “Nobles.” Somebody got the idea that the Barbara Streisand hit “Those Were the Days.” would be perfect for a marketing video. The video starts off in blackness and the song comes on, and then we see still shots of the old lounge A little more than halfway through the video, there is a shift to a parallel shot in the new lounge, and the sound track beat is turned up to signal the change. A caption on the screen tells us: “Elite 1953, “Noble” 2005. and then “Those Days That Never End Are Back Again.”
A nine second segment towards the end of the video features shots of people dancing in the new lounge, this is the strong part of the video. The video as a whole has sentimental appeal. Unfortunately, the words of the song are telling us that the heyday of the lounge has ended, and this theme conflicts with the intent of the video, which is to create excitement about the new lounge. People viewing the video will be looking at the small 9 second segment squeezed into the end of the video, to get some idea about what the new restaurant is all about.
The videographer seems to have put the song and the sentiment first. He has enough of a challenge convincing people that the downtown can be revived and brought back to the way it was 50 years ago. But his choice of the song is telling the viewer that he is not so convinced himself that the days which ended can be brought back. The one little caption, which tells viewers that “Those Days that Never End Are Back Again,” is no match for a famous song which spans the whole length of the video.| Another problem with the video, is that it seems to put the music first and the visuals second. The song is a great song, and it probably does express somewhat the nostalgic memories people have of the Elite. However, in fitting the video around the meaning of the song, exciting visual representation of the new restaurant as an attraction in and of itself seems to be missing. So the video only accomplishes a fraction of what it should have and could have.
The moral of this video, play to the audience, and look at the video you are creating from the audience’s perspective. Show them what they need to see and want to see, to make a decision about coming to your place, and present your establishment in the strongest possible way.
Thanks to Winmax Video of California for sponsoring this report. Winmax produces restaurant videos trade show videos and corporate videos.
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Thursday, October 15th, 2009
First of all, if you are not using a Video Submittal Service like traffic geyser and you are using Video Marketing on YouTube or another site like Yahoo Video and Google Video, then you should probably leave this page.
What is Traffic Geyser?
The main reason I joined was for the video distribution potential. Not only does TG distrubute videos for you, but it also helps you make them without a video camera or specialist software. There is some easy step-by-step “Fast Start Video Training” so you can create your first video today!!
According to eMarketer, 52% of web traffic was video related in 2007. This means that people were watching videos online more than reading articles or checking out web sites. For anyone marketing on the Internet, this is huge. That one statistic says that if you want to gain clients then you must have videos. What Traffic Geyser does is help anyone make and distribute those videos. The site offers free video training on making videos. They also offer no-royalty music and pictures.
What Traffic Geyser does?
Traffic Geyser is a Video Submission Service which places your videos on video sharing sites. This software, however, differs from other video submission services in that it puts your videos on more video sharing sites than any other service. There is also another critical difference between Traffic Geyser and the rest and this is the fact that Traffic Geyser has been created by guys who are SEO (Search Engine Optimization) experts. They have the knowledge to be able to put your business on Google’s first page and draw traffic to your website.
Conclusion
Overall, Traffic Geyser has proved itself a worthwhile investment in my own business strategy. e.g. go and search Google for KRA Pro. That’s one of my tools, and the top 10 (heck, even the top 20) are littered with videos and social media sites showing my videos.
Traffic Geyser is easily the best internet marketing service I’ve found for distributing your videos across the internet.
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