Having been in internet marketing a little over six months now, I’ve been considering where I’ve got to and learning as much as I can from the experience.

I wanted to share one particular thing with you that struck me as important. I even came up with a little name for it: ‘Magpie Syndrome’.

You see, put simply, this is the tendency that we all have (including the internet ‘gurus’) of wanting the next shiny book/course/piece of software that promises to skyrocket our business. Of course, assuming they’re good products, then the chances are good that they will improve it… Until we see the next shiny object and forget about the first one… :(

Here’s the issue: We’re all looking for ways to make money online and we want it sooner rather than later. As a result, if we’re certain that a product will help us achieve that, then we’ll want to purchase it to get that ‘secret formula’. Marketers capitalise on this to sell you their product. However, virtually every marketer is doing this, so we can easily become blinded by the new information and not actually do anything with it.

Having studied the success mindset of many of the marketers who are wildly successful, I’ve realised that their methodology is rather different. They ensure that they’re not distracted by shiny new things and instead focus on making one thing work for them at a time. Once that first thing is up and running, they do the next one until that too is working for them.

This limiting of focus becomes The Slight Edge that puts them ahead of other marketers.
I’ve developed a few patterns that I do daily in order to ensure I too can achieve that focus. I thought you might find them useful too so I’ve listed them below.

The key things to do, in my experience are these:

• Have one e-mail account that you use exclusively to opt in to mailing lists and promotions. That way, these offers don’t detract from your focus when you’re checking and answering your more important e-mails.

• Check your e-mails twice per day (maximum); Once around 12pm and the other at around 4pm. Do so for no longer than 30 mins each time and then close your e-mail program. If you leave it open, e-mails will distract you as they arrive, leading to diluted focus.

• Remember that there are actually very few secrets to success out there. The real secret is taking consistent action until you make that method work. Only then can you move on to the next one. Don’t underestimate this. When you feel like quitting, keep going. You’re very close to the ‘tipping point’ where the method starts to work for you.

Leave a comment below if this helps you or check out my internet marketing blog for more tips and tools.

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