How You Can Optimize Your PPC Campaigns

You need to do PPC Optimization all the time if you want to be really successful with Pay per Click (PPC) marketing . Ideal would be on a weekly basis. Without PPC Optimization you probably won’t have success! Use my Pay Per Click Optimization tricks and your click price will come down

What is Pay Per Click Advertising?

Pay-Per-Click (PPC) is an promoting method which makes use of search engines, websites and network traffic. A user clicks on an ad which directs them to a particular site. In each instance the click is paid for by the advertiser.
The 3 most famous PPC models are Microsoft adCenter, Yahoo! Search Marketing and Google Adwords .

Keyword Optimization

Relevance of keywords is very important! That means that a keyword is only good if it is relevant not only to the actual page that you are promoting but also to the product you are promoting.

It is also very effective to promote keywords that include the product that you are promoting. You could use the product or company name.

Use also misspellings in your keywords. Although these keywords do not receive high amounts of traffic, you can obtain high quality traffic with them.

Campaign Optimization

You should set your daily budget a bit higher as you would normally because Google is unlikely to reach this limit.

Turn off the Content network because for a majority of products the content does not convert into sales.
The actual text within your ad should contain the precise keywords that are within your ad group. The keywords should all be relevant to your product and ad.
Create also Ad Groups . This is just a way to organize your keywords but it helps a lot. This Ad Groups should only have a small amount of keywords in it. I would not take more than 20. This technique will increase your click through ratio . In order to create highly relevant Ad Groups it is important to group your keywords together using the “common” keyword method. If all keywords have at least one common word you will be able to use this word in your adcopy (title and description).

Ad Copy Optimization
You need to use your common word in the adcopy a lot, but using it in the title is the most important thing.
Use call to Action Phrases. It notifies the searcher that they will have to execute some kind of action within the website that they are about to visit.
Example: “Join Now…”, “Click Here…”, “Sign Up to….”
Running a split-test is something you should always do. To set it up, it takes you only about a minute, it’s free, and a tiny change can boost your CTR.
For example I once replaced the word “amazing” with the word “great” and CTR went up 46%. That’s a huge improvement and all it took was a tiny change. Unless you constantly test, you won’t know what works and what doesn’t.
Eliminate Non-Buyers. Display the price in the ad and it will only attract people who are willing to spend money.

Optimization of the Conversion Rate

The optimization of the conversion rate is the most significant component of a PPC campaign optimization. You have to figure out what keywords convert very well and which ones convert poorly or don’t convert at all. Then there are a few things that you should do about non-converting keywords: delete them, add negative keywords to your campaign (if people are searching for “free widgets” and you sell widgets, add “free” to the list of negative keywords) and/or lower the bids for these keywords. If your keywords convert very well, this is what you need to do: do more keyword research and add similar keywords to your campaign, create an ad group for these specific keywords so you can keep a closer eye on them, increase the bid value and use these keywords to do Search Engine Optimization (SEO) or PPC using other search engines.

Relevancy Optimization

Ad Writing:
Use the exact keywords within your ad group in both your ad title and description.
Word Count:
Your landing page needs to have a considerable amount of relative content listed on it. There should at least be 500 words on your landing page.
Keyword Density:
To get a very low minimum on your keywords you should have a keyword density of around 5%. Be sure to use your keywords in the title, headlines and all around in the content.
Keyword Targeting:
The more targeted your keywords, the lower your CPC and minimum bid price will be. You should try to use all the keywords within your ad group on the landing page, at bare minimum, the common keyword.

Conclusion

As you can see, it is very important to know about Pay Per Click Optimization . Your success will not be as expected if you don’t do it.

To learn even more about PPC Optimization visit my PPC Optimization Guide or my Google Adwords Guide.

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