Everyone wants their websites to be search engine optimized, or SEO-friendly. However, there are some common errors that individuals make when they’re doing SEO work on their site, and these errors can actually cost them that highly coveted top ten ranking that everybody wants. Here are some issues to keep away from when doing SEO work in your website.

Remember the ALT tags! Almost every image in your website (not together with the background and any images that serve as buttons and the like) needs to have ALT text. This is the textual content that exhibits up if the picture doesn’t load. More importantly, however, it’s the text that tells search engines what the image is because the programs can’t actually see the picture. A good ALT tag will include two or three of your keywords, and it’s a great place to stick in additional keywords that the viewer will (hopefully, except your picture is missing) by no means see.

Don’t use the identical title tag on every page of your site. While it might be easy to easily write one title in your homepage after which leave it on every page, that is another place the place you’re losing out on a spot to stick keywords. Vary the title for each page so that search engines will discover the difference, and attempt to include completely different keywords for various pages.

Avoid scripts! While Flash and the like have gotten more suitable with search engines, it’s still tough for more search engines to see inside Flash objects. This means you’re shedding places to put meta tags, ALT tags, and more.

Don’t simply write for robots. While writing articles with a high key phrase density might get your web page ranked larger by the search engine, it will send actual human readers away. They don’t need to read anything redundant or clumsy. “Our furniture store in London provides nice furniture for London residents in search of furniture designed particularly for London” is going to both annoy readers or make them laugh on the horrible writing. Be certain your SEO phrases and such can be integrated into the text seamlessly so they don’t stand out and do not over-use them.

Also, actually write your website text yourself (or rent someone to write down it). Don’t plagiarize – do not copy and paste textual content off of 1 website and put it on yours without making it clear where the textual content came from. Too much duplicate text on your page will probably be flagged by search engines.

Likewise, avoid any bad SEO practices like hidden textual content or keyword stuffing. Hidden textual content refers to including a ton of keywords on the bottom of a website after which making them the same color because the background, successfully hiding them from viewers. Search engines still see them, however. In the past, this was a technique that did truly make search engines rank websites higher, but today’s robots are smart enough to acknowledge this technique and ignore it. Likewise, key phrase stuffing, or making a webpage that’s virtually nothing but keywords, raises various flags in search engine robots and may very well get your pages ranked lower.

Finally, make certain your whole links describe the place they’re going. No one likes to click on links that aren’t clearly described by the encompassing text or give a good idea of their target. Plus, hyperlinks are another factor a search engine uses to find out site relevancy, so not clearly marking them is detrimental in several ways.

To know more about search engine marketing elite, seo experts, search engine marketing optimization, check our site.

Tagged with: • • •

Filed under: SEO

Like this post? Subscribe to my RSS feed and get loads more!