Premium domains are simply common keyword terms that are either 1 or 2 words and typically embody the.Com extension. The extension is considered to be a TLD ( Top Level Domain ) and there are plenty to select from, but to date.Com supercedes all. Investing in a premium website name is a necessary step in bringing your business on the internet.
A premium domain will be more expensive than a new domain (premiums range from a few hundred to a few thousand dollars) depending on the name. The price is determined based on marketability, spelling, traffic, and economic trends. Highly notable domains have stronger branding potential, are easier to remember, and attract more traffic – so they may bring a higher price tag – but depending on the name and what you intend your site to do for your business, it may be worth the brand, investment.

One of the reasons why a premium domain is particularly sought after is because of the traffic it can generate. Increased visibility can produce Lead Generation. There are 2 kinds of traffic that come from a premium domain Direct navigation & search volume. Direct navigation has proved to convert the best. Nonetheless search volume commands much more traffic than direct navigation and the benefit is the SEO can be optimised. This in turn promotes business expansion and allows you to reach a larger audience.

Web site names are virtual real estate and premium domains are similar to properties in Bel-Air and Palm Beach. Just like getting a house that is in need of repair in a nice locality you can score a premium domain and increase its equity via development and promoting. Traffic, conversions & cash all increase a domains equity which in turn allows you to sell the domain for an acceptable return or sell the domain along with your business for multiples of the money it produces. Therefore a high impact domain name can be a good investment. Premium domains that are developed and ranking in search engines continue to drive leads with out the often exuberant cost of a continuing paid for promotional program. All in all a premium domain is an investment in your business and your selling objectives.It is becoming widely recognised that domains have and will continue to go up in worth faster than any other known commodity.
High Impact Domains offer a sense of credibility to the business that owns it. Owning one can often mean that you are the definitive resource online for that niche. Owning a premium domain also allows you to create emails specific to the domain rather than a universal e-mail service like hotmail or yahoo. This promotes professionalism and unity in your web presence. All in all a premium domain should be a category blaster. This means ensuring that it is the dominant keyphrase in its vertical and is a generic term.

If you’re the owner of the rights to a particular term it is in your interest to acquire premium domains that revolve around your vertical to prevent rivals in your space. In other words a top value domain can protect your brand. High impact domains are an advantage to any business and help drive hundreds of thousands of potential clients to your website.

It’s a known fact that owning a keyword specific domain can help a website rank quicker in the search sites. Nothing tops it, This method definitely saves time & money. In the domain industry it’s not about quantity, it’s truly about quality. Target 10-100 domain, highimpactdomainnames rather than a big portfolio of low quality domains. In the final analysis you’ll be satisfied you kept speculation to a minimum and invested only in premium domains. In my experience a domain name increases its value when some other person wants it. Hence for a little extra investment, you could secure an intuitive, memorable name that could help your business differentiate itself in a crowded market by building a memorable online brand and help your business on its way to making a great impact on the web.

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Great question. How does a domain name affect your Search Engine rankings? What actually contributes to the value of a domain name? Let’s take a look.

1. Type-in Traffic
Years ago, many people didn’t understand the difference between the URL (Uniform Resource Locater) or address of the actual website and the search window in Google. One goes directly to a particular website, like the address of a house. The other is an actual search. So people would just type in what they were looking for in the *address* field…i.e. “new shoes”. This is called type-in traffic.

This meant that if you were lucky enough to buy a domain like “newshoes.com” for around $7.00 per year, you would automatically receive a respectable amount of traffic to that domain…type-in traffic. This would make the domain valuable, as it could be parked or used for an ecommerce shoe store…traffic equals money.

It is 2010 now, people are more savvy. More people use the search window and they know that it is a search window. So, type-in traffic has diminished, not to mention that everyone is hip to domain ownership, any ones with any value have been bought up. Goddaddy.com even buys domains they feel will have high traffic and resells them to you and me at a premium price, this is a premium domain. By the way, they will quickly settle for 70% of the asking price if asked. Type-in traffic isn’t what it used to be and domains are more expensive.

Does it matter?
The short answer is “not much”. Content is still king. Google works very hard to return relevant, high-quality results for it visitors. Look at Facebook.com, Google.com, yahoo.com, the domain can be anything. Can it help? Absolutely. If your domain contains your keywords you will get a little more love from Google and the search engines, but will it make or break your website? No. Shorter is better, descriptive is better. I recommend considering buying a premium domain, it is a good start.

Domain name traffic
Listen, I have owned a lot of domains, upwards of 450 at one point. I have purchased premium domains, acted as a domain broker for my clients, parked domains at different domain parking services like sedo.com, parked.com and many others. I have struggled to optimize over 150 landing pages in an effort to make a passive income…all with not much success, except learning a lot about how domains work.

Look, there are many ways to measure traffic. All of my websites are built on a CMS and it has it’s own traffic stats. Well, I also use Google Analytics on all my sites. When I compare the numbers from both, they are different. There is no way to tell who is linking to your site, conclusively. There is no way to be 100% accurate on where the traffic is coming from. I have been a victim of a scam where you “purchase traffic”. The company explained that they had high-traffic websites…that were relevant…that you would get links from and traffic to your site. I found that that was not the case. Technically, I got traffic, but who knows where it came from. With all the traffic, I got not new customers and a very high bounce rate. The bottom line is: Don’t believe traffic reports, unless you are using Google Analytics and have personal access to the live Google Analytics account.

Old domains
One cool thing you can do is to check out archive.org . This site will let you see what a website looked like years ago. It will show you if there was a website associated with the domain you are looking at. If you want to see what your competitor’s site looked like back in ‘08 you can check it out. With old domains, you want to be careful. You want to know what kind of site it was, you don’t want to do a lot of back paddling in the first few months of your new domain/website ownership. Type in “link: yournewdomainname.com” in Google, and it will show you how many links point to that domain, same thing using Yahoo!, I use both.

Social Media

With the current trend of savvy marketers using Facebook and YouTube.com as main forefronts on their marketing campaigns, this gives domain names even less value. It actually reduces the importance of the brands entire website. Toyota recently closed a national ad by giving the address of their YouTube.com channel, not their website address. This direction both diludes and broadens the company’s marketing penetration, and for sure minimizes the impact of the domain on their website, as it would for any company.

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The tiny Polynesian island nation of Niue is beginning to think it’s been had. Truthfully, it’s clear they didn’t do their homework before they did their exchange.

Ironically, it seems the buyer hadn’t really done his, either. Anyone who has been flooded by advertisements for ‘global domains’ can certainly understand that it’s a growing business. The specter of purchasing a domain at a much better price than the more common ‘dot com’ or ‘dot net’ or ‘dot org’ is most attractive to most would-be entrepeneurs on restricted budgets. This niche’s market leader is most likely Global Domains International (GDI), which has no doubt put Western Samoa on the mental map of many a cybernaut. The key aspect in that deal is that the Western Samoan government granted the rights to GDI in return for a percentage for every domain sold.

Niue’s name is consequent from the local language’s phrase for, “Look, a coconut!” It seems they should have used theirs more carefully before signing a domain deal with Bill Semich in 1998.

An American entrepreneur whose former station was editor for a computer magazine, Semich recognized the potential value in the marketability of unique domains. Apparently finding the ‘nu’ extension an nice-looking letter arrangement, he signed a contract with the Niue government that gave him the exclusive rights to it.

It wasn’t a one-way deal. Semich assured free wireless access for all 2000 of Niue’s people and he delivered, carrying out the installation of an island-wide network of translator towers in 2003. The country’s leaders surely felt they had provided their population with a service for the new century which would favorably ensconce their place in island history.

Semich, meanwhile, planned to hawk his bargain domains to Americans. He had no idea that his ideal clients were in Sweden, where ‘nu’ is the local word for ‘now.’

Obviously,’now’ is a hot marketing action term in any language, so Semich was pleasantly surprised to find the Swedes flocking to his cyber-property. As a translated example of why this works for them, ‘drive.now’ (which would be ‘köra.nu’) is a very convincing sales slogan which becomes an ideal URL for a Swedish driving school. To date, Semich has had 110,000 sales of ‘dot nu’ domains at $30 a year, which has greatly swollen the coffers of his ‘.NU Domain Ltd’ to the degree that its website’s home page default language is now — or nu — in Swedish.

Furthermore, Semich has smartly taken advantage of this windfall to become the first domain provider to incorporate a complete Unicode character set into its scripts, allowing users whose alphabets have unique characters — in Swedish, that would be the letters ‘å,’ ‘ä’ and ‘ö’ — to remain true to their language instead of settling for Anglicized versions, which often destroy their original meaning.

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