Web-Site-Building-Tips.com sponsors free website give-away contests to promote online business development and opportunities for those seeking to build their own ecommerce business.

Embracing the philosophy that a “Ecommerce business Opens a World of Opportunity”, Web-stie-Building-Tips.com provides the inducement of a free website as a start-up online business opportunity for contestants submitting an entry in the “Great FREE SBI Website Give-Away” contests.

Along with step-by-step website building coaching instructions that include the strategies and techniques required to launch a successful online business, Web-Site-Building-Tips.com actively assist and promotes the efforts of anyone interested in becoming an online entrepreneur by providing all the tools and resources necessary to building a profitable ebusiness website.

Although each free ecommerce website give-away offer differs in nature, the general overall theme of each contest tests contestant’s motivation to venture into online business by encouraging preliminary research that establishes the foundation for a basic understanding of the initial planning process for building an ecommerce website.

As a result, the winning entries awarded a free website along with an entire year of free web hosting are the best prepared to build a successful and profitable online ebusiness.

As a one-stop e-learning resource for both new and seasoned internet entrepreneurs, Web-Site-Building-Tips.com provides this unique approach in order to assist those interested in not only creating their own website but building it into a thriving revenue generating business.

The contests for the free website giveaways are a way to provide a very tangible incentive and opportunity for contestants to start-up their own internet marketing and online business. It’s kind of like providing a small website start-up grant to those interested in trying something entirely new and outside their comfort zone. It has turned out to be a really fun and rewarding way to help others, especially people interested in learning how to start building a online business of their own.

Why offer the opportunity for others to create their own ecommerce website?

For way too many people, it can be extraordinarily difficult to “reinvent” themselves. It takes a lot of courage to change. Then, of course, where do you start? Their self-esteem and self-confidence can take quite a battering when you begin to contemplate what your skill set is and how you can translate that into a reinvention.

The bottom line it that it can be really hard to figure out what options exist, never mind sorting through possibilities and assessing the available opportunities.

People especially need to know that someone who understands is encouraging them along the path of reinvention. It gives them the motivation to continue to negotiate the obstacles, it gives them the self-confidence to pursue a dream that they have set aside for two or more decades, it gives them the courage to look beyond what they somehow have come to believe as their rather limited abilities.

By combining humor with a factual “how to” instructional approach, Web-Site-Building-Tips clearly demonstrates that even the most technologically challenged, those that consider themselves to be completely computer “e”lliterate, and even seasoned webmasters who haven’t yet mastered the fine art of internet marketing and online revenue generating opportunities can succeed in building a very profitable and successful ecommerce website.

Web-Site-Building-Tips.com wholeheartedly welcomes and encourages participation with the simple submission of an entry in any of “The Great Free Website Give-Away” contests.

Building an ecommerce website certainly opens a world of opportunity. With Web-Site-Building-Tips.com as the faithful Cyber Guide, anyone can build a better, more success website and prosperous internet ebusiness.

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Are there any shortcuts in SEO? Does it really need to take more than 3 months to get out of Google sandbox for new domains? Still there are a lot people arguing if there is a Sandbox. The answer would depend on the definition of what ‘sandbox’ means. If a ‘sandbox’ means the un-favor situation which a new website would rank for competitive keywords, then ‘sandbox’ really exists.

In my SEO experience, a new website would not rank very well in its first level keywords. How does Google decide what are the first level keywords in a website? Google has a very smart calculation for this. If the keyword phrases are in your title tap, and also in your headline or even in your bold text, you are almost guaranteed Google would find out what your first level keyword phrases are. If you have some valuable links, you would probably rank well in your second level keyword phrases, but not the keywords you most desire. About half month after your first PageRank update, your ranking of your first level keyword phrases would gradually increase. And about another half month, the true value of your ranking positions in all keyword phrases would show. This process would take about 4 months in total. That’s right! 3 month to wait for the first PageRank update, another month for graduate ranking increase.

That comes to the question-is there any shortcut to the sandbox situation? Yes, many people have tried, and it works. Go to some auction sites and buy an old domain name, the older the better. You have to be very careful that this old domain you are buying is not a banned site. If the domain has a PageRank which would be safe to buy. If the content of this old domain was doing something near your new website topic would be even better. Then, you 301 redirect the old website to your new website. About 3 weeks later, you are ranking as if you are a trusted old website. If you wonder how to do the 301 redirect, you can search for ‘301 redirect code’, people teaches you all that.

3 weeks compare to 4 months in the Sandbox is an amazing deal. If you are still thinking 3 weeks is a little too long, then you may build your website straightly in this old domain. The disadvantage is that the old domain name may not be your favor. And the existing backlinks of this old domain might somehow look strange to Google because of the un-relevant contents and anchor text of the link page. You may be thinking-is it that same if I ‘301 redirect’ the old domain to your new website? The backlinks of the old domain is still not relevant. Would it harm my new website? No, because the action of ‘301 redirect’ is made in the old domain. Your new website doesn’t need to do anything with this action. Remember Google in its official page saying that links to your website would never harm you!

If you still worry, you might think in this way: imagine if there is a competitor who would like to pull you down from the ranking, then your competitor ‘301 redirect’ a web page with illegal content to your website. Do you think you would really be pull down? If this ‘301 redirect’ would anyhow harm you, a lot of sites would not exist in this moment. ‘301 redirect’ should not harm you anyhow.

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Excellent images are essential for web sites and can lift an ordinary web site to a professional level. The average surfer responds better to websites that use good quality images, tending to linger longer and browse more pages than when faced with dense, text-heavy pages. There are many reasonable priced picture libraries online where one can source everything from flower pictures to computer equipment images.

Here are a few rules that need to be followed to ensure that the images become an asset to your site rather than an unwieldy burden and that your careful SEO use of keywords in the text is enhanced by the images:

1. Make sure all your images are correctly optimized: i.e. a relatively large image of 600×475 pixels should be between 20KB and 50KB in size(maximum). If you use a lot of thumbnail images on one page (125×125 pixel) then they should be between 5KB and 10KB in size.

By sticking to these simple size guides you will ensure that your page loads quickly. Do check every single image that you put up. I have seen images on websites that are 2MB in size, leaving the web site owner scratching his head and wondering why the page takes so long to load. Casual surfers will have long since departed to faster loading sites.

2. Naming your images appropriately will substantially help by making it easier for Google to find the images on your web site (Google has recently changed its algorithm to take into account images and other media more than ever before) improving your overall search engine optimization.

Try to name each image using keywords that link to the subject of the page that the image is on. If the subject of your page is red flowers, then find an image of a red flower and name it http://red-flower.jpg. Hyphenate the image names or use underscore between the words. The search engine spiders will see this image name as separate words if you do this.

Don’t be tempted to abbreviate your image names, thus rendering them unrecognizable for SEO purposes e.g. http://rdflwr.jpg. You may end up with rather long image names by using the full keyword names but you will maximise the SEO benefits of your chosen key phrases for each page.

Lastly vary the image names that you use, when you have multiple images on one page, even by one letter to make it a plural e.g. http://red-flowers.jpg or http://flowers-red.jpg so that the search engines don’t penalise you for keyword loading.

3. Make sure you add alt tags to every image, which are also taken into account by the search engine spiders, once again using appropriately varied keyword phrases that link to the subject of the page.

4. Search on the Net for royalty free stock picture libraries. There are many of them, some specialising in one subject others covering a huge range of subjects. They are normally free to register with and generally use one of two payment systems: a credit system whereby you purchase x number of credits and each image costs a number of credits according to size; or a monthly subscription which allows you to download a certain number of images each month. Most libraries provide web ready images at 72 dpi or print ready images at 300 dpi. Web ready images are generally from 450-800 pixels wide or high, but this is perfectly adequate for use on a website. With prices often ranging from $1 per web ready image to $50 for a A4 sized print ready image this is a very affordable way of enhancing your web site and attracting both spiders and surfers.

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When a typical individual surfs the internet, he or she will more than likely use a search engine like Google or Yahoo!Search to proceed with the search for specific information. After a result is returned by the search engine, this typical individual is likely going to click the link at the top of the page or at least a link found on the first page. The awareness of this leads many web masters to hire search engine optimization professionals to increase their page rank. A higher page rank means more web traffic for a web site.

— Page rank and search engine algorithms —

A high page rank is attained if the search engine finds the web site relevant to the specific keyword query made by a web surfer, and search engines have certain criteria for ranking the millions of web sites in their indexes. To be on top of the results page or to have a high page rank therefore, a web site must fulfill the criteria set out by the search engines. Search engine optimization professionals make a study of the search engine’s search algorithms and try to incorporate these algorithms into a web site’s pages.

— Link popularity as a criterion for search engine ranking —

One important criterion that search engines use to rank the pages in their indexes is link popularity. The logic lies in the supposition that the more other relevant sites link back to a web site, the more significant its content would be to the individual initiating the query. Thus, the higher the link popularity of a web site is, the higher the web site’s page rank deserves to be.

Link popularity is measured by the volume and quality of one-way links to a web site. A web site attains link popularity when it has many links from other web sites that are related to it. If a web master wishes to increase web site’s link popularity, he or she should solicit one-way links from other web sites, and it is better if the web master solicits these links from web sites that are directly related to his or her web site content. Thus, a web master of a travel web site is well advised if he or she seeks one-way links from other travel web sites or other sites that offer travel information. Another means to increase link popularity would be one-way links from web directories.

— Web directories —

Web directories are usually industry specific. They are an organized collection of links to web sites that belong in the same field. There are web directories for adult dating sites, there are web directories for travel-related sites and so on and so forth. Web directories also usually have sub directories. The links are typically classified into specific fields within a comprehensive industry; and more often than not, there are sub-categories for states, cities, and/or zip codes.

Web directories are a popular means of obtaining one-way links, and links that come from web directories carry much weight in link popularity, and thus, page ranking.

— Submitting to web directories —

To maximize the impact of web directory listings to page rank, the web master must choose the web directory carefully. The bigger and the more reputable the web directory is, the higher is the impact of a listing on page rank. It is also important to ensure that the link is submitted under the most appropriate heading or category of the web directory. Search engines look at the company your link keeps, so the more relevant the links around you in the directory are, the higher your page rank becomes.

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It is an acknowledged fact in search engine optimization that you have to have many quality links that point to your web site if you want your web site’s rank to soar. Consequently, link building is one of the most important SEO techniques.

Aside from promoting your web site, however, links are also very useful tools in increasing web traffic through direct link clicks. People are typically fond of following links through when they think them relevant to their information needs. Web stats would often reveal that inbound links from other web sites have a major impact on the volume of web traffic.

However, quality inbound links take time to accumulate. A new web site has no hope of increasing backlinks quickly for the links to matter. Web masters are united in their desire to want high page ranking and enormous web traffic, and all of them want these now. Subsequently, what web masters do is contact other web masters for the purpose of exchanging links. But some of them do these with not enough consideration on the repute and purpose of the site they link to. This negligence could lead to minor and major repercussions.

Sinning by association

Tell me who your friends are and I will tell you who you are. This is an old adage that says the company you keep reflects on you. In the case of the internet and link building in particular, where your backlinks originate has a bearing on your web site.

Aside from influencing your link popularity and the volume of web traffic your site generates, your link partners can positively or negatively reflect on your web site. As a case in point, if you link to web sites that are under the bad graces of the search engines due to spamming and some such violations, your web site could suffer the brunt of the consequences together with the erring web site. Just such a filtering policy is currently in the works for Google.

Backlinks in vain

Some web administrators happily link up to other web sites without due consideration to the quality of the links they are getting. Before you consider accepting the request of another web administrator to link up with your site through one-way or reciprocal links, ask where your links are going to be placed and how they will appear. It is better for your web site ranking if your links appear in the guise of anchor texts composed of your keywords and positioned within the content of the web page. If this is not possible, make sure that the links you have still contain your keywords in the other web site’s link portion.

Even with the assurance from the other web master that your link will be placed in an advantageous position, do not take his or her word for it. Do your own research and see for yourself how links are generally placed in the web site. There are certain web masters who make links hard to find. There are also others whose pages are so full of links that you cannot hope to compete for their visitors’ attention.

Backlinks that matter

Quality inbound linking is better for your web site than indiscriminate link building. Search engines like Google place a premium on the popularity and rank of the web sites where your link come from. They also take into account the relevance of the other web site to your own. Consequently, be sure to choose only highly regarded web sites that have content relevant to yours when choosing which web sites to link up with.

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It’s two in the morning. Your family has all been in bed for a few hours. This isn’t the first night you’ve been up late. You’re devouring articles, perusing forums, reading blogs and scanning ebooks.

The subject of choice is Search Engine Optimization (SEO). Your monitor blinks in the early morning hours of a new day – one you greeted while everyone else slept. Someone half a world away sends an instant message answering yet another question you consider dumb.

Your online business has only been marginal in performance and your goals for your business have fallen short of expectations. In your sleep-deprived state you feel like either giving up or perhaps volunteering to be the poster child for problem online businesses.

You believe your business is solid in its plan and that the products you sell are quality and desirable, yet somehow you keep returning to the feeling of potential failure as you wonder why you just can’t seem to break that elusive barrier that opens up new opportunities for success.

When you developed your business you were careful to plan your website and worked to infuse creativity in the graphic design of the website. By everyone’s admission yours is an attractive site, yet the ‘Internet connected’ stay away in droves.

The truth is they aren’t staying away in droves they may simply be unaware that you exist. Search Engine Optimization (SEO) remains one of the single most important steps that an online business can take and yet it is also one of the single most commonly ignored steps.

SEO encompasses a variety of disciplines, but each is designed to get the attention of search engines. The reason this is important is that without the free assistance of search engines very few individuals will ever find your website without a personal invitation.

Without using SEO you are left with few options for drawing potential customers. Arguably the top two are email marketing and Pay Per Click (PPC)/Banner advertising.

Either of these methods can help, but they also are a drain on your available finances. SEO works to laser focus your message through the use of keyword or phrase search terms that can help set your site apart and improve your site ranking.

Most Internet users will conduct multiple online searches when they use the computer. Many consumers will begin with a search to find a product they desire. If your wonderfully creative site is not listed in the first few pages in a search engine chances are pretty strong that the consumer (who may have happily spent their money with your online store) will simply choose a different site.

So, you sit in the dark and read just one more article on SEO and you begin to understand that you can produce content and descriptions that are uniform in purpose and phrasing, assisting you in catching the attention of search engines.

You will sleep soon, but for a moment you close your glazed eyes and imagine the possibilities of purpose in your online store and you have some idea on how to finally achieve the goals that have been elusive for far too long.

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I’M THE NUMBERS GUY. IN an interactive agency full of creative, vibrant, idea people, I’m the guy wearing the Coke-bottle glasses and pocket protector who counts all of the traffic to our clients’ sites.

I analyze Web traffic, campaign data, and the like to describe and explain users’ behaviors and how those behaviors impact business goals. Something not many people do or understand. And when you’ve done what I do for as long as I’ve done it (about seven years now), you tend to get a little full of yourself. Well, at least I do. People in marketing are often anxious about math and Microsoft Excel. I do what I can to foster that angst in the name of job security.

However, being the results guy has led me to the often mistaken conclusion that I can get the whole picture using the site data at my disposal. I can tell you what users’ needs are by where they go on a site. I can tell you where users run into trouble by where they leave a site, particularly if they leave in the middle of a process. I can tell you about users’ expectations of the information architecture by the paths they take, the paths they don’t, and by which ones convert better.

But I’ve got to admit that Web traffic data can’t tell you everything. It can’t tell you much about users’ intent. It can’t tell you what users are really looking for or how they would describe what they’re looking for. Fortunately, that’s where my friends in the search engine marketing department come in.

Of course I believed that I understood search for years. Yes, I understood the difference between an organic and a sponsored listing. I understood what paid inclusion was, how some engines powered others, and why your search rankings may not improve overnight. I even understood what meta tags were, why they were so important in the past, and why they are now so marginalized, poor things.

What I didn’t see was the big picture. Understanding how users search, what keywords and engines they use, and how they respond to content within the context of their search peels another layer off the onion of true understanding (I’m sorry for that analogy, I really am). By looking at how users find your site, you can learn so much more about intent and perspective than you can by simply looking at a user’s path out of context.

A great example of this deeper understanding occurred while I was working with our search marketing team to develop and measure keyword categories. We took the keyword list we had selected for optimization and created logical groups. By looking at keyword groups, we were essentially building customer segments that gave us greater insight into behavior. We can now track the popularity of searches within keyword groups to see the effect of business cycles, news, and promotion on search behavior. We can also track conversion by keyword group to better understand how our client’s site meets the needs of different audiences.

I will resist the temptation to say that after working with our search marketing team, I now know all there is to know. What I think I’ve learned is that I had better take the thick glasses off before they ruin my vision. And hopefully what you’ve learned is that there’s a lot more to site traffic and search marketing than meets the eye.

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Successful network marketing by way of Internet marketing can often be a well-planned mix of other media resources in addition to the Web. Some of the top Internet marketing gurus are starting to realize that their home based business, or even the large corporation down the street, may benefit from a mix of Web site and other Internet marketing and mobile ad campaigning. With businesses such as network marketing , MLM and others that speak especially to an audience of adults 35 or younger, mobile advertising is nearly as effective – and sometimes more so – than Internet marketing.

Short Messaging Service, the use of a code of one to five numbers used to create contact between consumers and advertisers, is having much success, when combined with Internet, print, blog, e-zine and even pre-movie cinema advertising. Advertisers appear on a slide show presentation in a theatre before a movie, or in a small classified ad, on a Web Site, in a magazine, on a billboard, on the side of a truck, or even in a rest room. They are encouraged to respond by texting code 12345 for more information on that great looking house for sale, or to enter the contest, or to find out about that student loan. An autoresponder automatically replies to thank them for texting and to tell them they’ll be called or emailed shortly, or to ask them to go to such and such a site or make such and such a call, or take whatever action the advertiser determines.

Texting is a great “hip” way of getting the attention of the 18-25 year old crowd, and a way of marrying a print campaign or some other such as billboard that, unlike Internet marketing, has limits due to space and cost. The newspaper or the billboard, or the 30 second radio or TV spot can say, “For more info text 54321.”

There is at least one mobile ad vendor that not only works with Internet marketing and other gurus, home based business owners, corporate executives, and even community non-profits to help them plan their mobile ad campaign. The vendor provides an Internet-based user-friendly administrative back end system that allows the advertiser to set up text messages for multiple campaigns and provides great reporting features. The advertiser will know the phone number of each consumer that replies, complete with the date and time of their reply and which campaign they responded too. These replies will come in handy to create a subscriber network, and an opt-in list for e-mail and other marketing campaigns.

Often these mobile ad campaigns can be the network that brings the consumer to the Internet, and the advertiser’s Web site. It could be as simple as someone attending a football game on a Saturday afternoon, seeing the ad on the ball field board to text the local Sports Authority for a chance to win an autographed player jersey. The SMS code might say “thanks for your text. Answer this question right, and we’ll give you the Web address to enter the contest” – and then the baseball trivia question appears on the cell phone. Of course, the Internet phase could be left out altogether, but then the advertiser would lose the opportunity to display the great new products and specials in all their splendor on its engaging site.

The best thing, perhaps, about mobile ad campaigns is that people who respond are immediate leads. While the advertiser only has their phone number it’s easy to set up an autoresponder back that asks for name, address, and even date of birth, allegedly to confirm they’re old enough to enter the contest. When it comes to giving out personal information, more people will give more information willingly in your Internet marketing campaign than anywhere else. It’s easy to request registration – consumers have come to expect it. And they’ll expect it of a mobile advertising campaign as well. You then have your opt-in list and your marketing network is growing.

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Meta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. A good question to ask is if meta tags are still necessary. Meta tags are useful in getting better listings in the search engines. The title, keyword and description meta tags are standard HTML tags and should be placed within the HEAD section of a Web page.

Some believe that HTML meta tags will bring you to the top of the search engine rankings. Many vendors of software that generates HTML will make use of their own custom Meta Tags to identify different pieces of information about the document. You can define your own search fields with HTML meta tags. While many search engines are placing more and more emphasis on the keywords used on your actual HTML page, some are still looking at your meta tags.

Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your meta tags, right. You know that keywords should go into your HTML title and meta tags, but did you know that you also need to place them in heading tags. The description meta tag explains your site’s content and data, giving the search engines’ robots and spiders a brief summary of your site. Use the keywords in the META tags in your ALT image description for a boost in some search engines. Being specific and accurate are the ingredients to success with keywords. At the present time, most search services extract keywords from the page text, but some services may use the keywords meta tag. It’s important not to repeat words in the description or keywords meta tags; Meta is not the only way to have your site seen by search engines. Keywords may be separated by a space or a comma or a comma followed by a space. Never, repeat the same word over and over in any single one of those places.

The meta description tag describes your site’s content, giving search engines’ spiders an accurate summary filled with multiple keywords. In search engine listings you see a title and a short description. Titles and Description tags are the most important meta-tags that search engines consider to determine relevancy. Try to always include your keywords within the description tags, if you can put the keywords near the beginning of the meta tag. We recommend keeping your description tag to 170 characters or less. Some services obtain descriptions from the text of the page, while other services use descriptions given in description meta tags. Just a few years ago, good META description and keyword tags were a ticket to success for many sites and many spammers. The Keyword and Description Meta Tags are the two principle META tags that search engines look for when indexing your website. The keyword, title, description tags, have been abused by many seo gurus, because of this many search engines do not pay attention to the meta tags.

Meta tags are used to provide structured data about data, similar in many ways to the information provided in traditional library catalogue records. Meta Tags are most commonly used to distinguish the keywords that are relevant to a page’s content. The robots meta tags are used and respected by all major search engine robots. META Tags are still important today.

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In this article I’m going to be walking you through the second most important part of setting up your search engine optimized empire.

So what is it? What other factor coupled with your keyword dense articles will enable you to top giants like Google, Yahoo and MSN. Well it’s the online equivalent of getting “votes” for your web site. It is called getting links, and it is a hell of a lot easier than you think.

What are spiders and what purpose do they serve?

Spiders are essentially programs that “crawl” sites and report back to their superior (Google or whatever search engine they were created for) what their findings are. Their purpose is to make it easy for sites to get listed in search engines.

You might be wondering, what does it mean to “crawl” a site? Well it means to visit a site and copy the information.

How do spiders work?

Spiders work by finding links to web sites, visiting those web sites, going through the content of a web site and then reporting the content of the site back to the database of the site which they are working for. Google spiders, thus, crawl sites and report the information back to Google’s database. From there, the information is added to Google’s search engine, and the site then shows up in Google search results. Much the same process happens with any other search engine spider.

So what does this mean to you? Well essentially by having good quality and relevant content on your web site (your optimized articles) you’ll be pleasing the spiders. If you have links from other sites related to your content too you’re way, way ahead of the pack.

Now here’s the clever part. All you need to do to get links back to your web site is submit articles to article directories or write a press release related to your niche market. Link back to your site from the bottom of that article or press release.

Other web site owners in your niche will be looking for content to add to their own site, and will visit article directories to do so. They’ll pick up your article, add it to their site (they’ll have to legally keep your link in the article) so now you have other sites linking to yours all over the place! This will impress the hell out of the spiders and you’ll start to rank extremely well in the search engines.

To find article directories simply go to Google and type in “article directory” you will find absolutely tons!

There’s more…

As I said press releases are another great way to get links back to your web site. Not only that they are a great way to get free publicity for your ebook or web site. Write a press release and submit it to prweb.com. It will cost you a little to have them blast it all over the internet but it will mean that you get dozens, hundreds or even thousands of one way links back to your site catapulting you up the search engines.

I hope you have enjoyed my last few articles. Search engine optimization is a subject with mind blowing potential. Imagine if you were ranked number one in Google for a term like Viagra? You’d be a millionaire without a doubt. That’s not our goal. Our goal is to rank number one for tons and tons of keywords related to our niche so we can start bringing in regular cash windfalls. Then we just create another product, get that to rank in the search engines and just keep on repeating until our monthly income is through the roof.

In my last article on this topic I am going to discuss how to get ranked in the fastest possible time.

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