Content is king in Authority Sites, they have more pages of quality content and more links to reference information. Content should be topic relevant, original and definitely up-to-date. Your goal is to make the website such a high quality destination for the niche that other sites will refer to it vial links to the content pages.

Let’s get right to it. If your intent is to build an Authority site it is vital that your knowledge of the niche you intend to cover is broad and well researched. You need to know the market conditions and the readers you are targeting so you can have a full understanding of the content you need to provide your visitors. You should be in contact with other quality sites within your niche for networking opportunities.

Here are the steps to making an Authority Resource.

Research your Niche or Product. You need to know everything about what you are selling or the topic your site will be addressing. So get all the data you can on it. This research will give you content for your website. Arrange the information in a concise and easy to follow format. The more you know about what you are providing will make it easier to write good content.

You know about your niche so now Research the Market. Most large corporations that conduct market research will hire researchers for the task. It takes a systematic approach to a large quantity of statistics and market knowledge. You need to identify and know your competition along with the current market situation within the industry. Use this information to customize the content of your website. Use your knowledge of the market to set goals for yourself and your research will give you valuable links to off site content you can link to as resources from yours.

Now get to Know your Visitors. Identify the readers within your market that you intend to target. Knowing your visitors will allow you to use your knowledge to shape the content to your targeted traffic. To attract and keep the audience you want trafficking your site, you will need to give them valuable content to keep them returning.

Next use your knowledge of the niche and the demographics of the targeted traffic to Plan your Authority Resource. This is absolutely the most vital of all steps. During planning keep your keyword and link strategies in mind. Consider adding link baiting ideas you may have from networking with other webmasters in the niche. Blogs are a nice addition since it makes the addition of fresh content easier. Visitors should feel at ease on your site and tempted to come back for more.

In the Design and Development phase is when your project starts to come together. This is where you find web hosting, register domain names and design the final product to be uploaded to the server. The look and design of your website should help to define who you are to the web community.

So you have the knowledge, your Authority Resource has been researched, planned, designed and uploaded. Now what? Now you need to let everyone know about it and that means a Marketing Plan.

A thorough online Marketing Plan will involve Search Engine Optimization with a comprehensive link building campaign, online marketing on websites within the same nice or via pay per click advertising. Keep your website current with content and software updates and track your traffic statistics to make marketing adjustments as needed.

Following these steps will get you on the path to making a real Authority Resource your visitors will value. Think about them as you are planning your website. Do you want your website to be just another of the millions out there or do you want to provide an Authority Resource that is truly unique?

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The disappearing pension plan and retirement plans are making it more appealing to work at home. At one point, if you were working at a high income career you most likely had a pension plan set up by the corporation you worked for. A certain amount of money was withheld from each paycheck. The pension plan was a promise that you would receive that money many years later. It may not have been enough to live on, but you knew that a specific amount of money was coming to you each month. Pension plans and retirement plans are becoming a thing of the past.

It wasn’t even two decades ago that you had to worry about your retirement. You went to work, earned your money and lived your life. On payday your pay stub noted the amount of money that went into your pension plan. When it came time to retire, the money you never missed from your paychecks for years should now be coming to you monthly. It’s because of this people are looking for business opportunities elsewhere. This is one reason that working at home is becoming so appealing. That, and the thought of not having an income once you are retired is a scary thought. Network marketing, or Multi Level Marketing, is one way around this, by building
yourself a residual income.

Network marketing arrangements are when an individual associates themselves with a company and works independently as a contractor. You are then compensated monetarily based on your product sales or services, whichever is offered, as well as from those whom you’ve brought into the business.

Multi Level Marketing (MLM) has gotten a bad reputation over the years. There are legitimate ones, but the internet is flooded with illegal ones claiming to be legitimate. It is up to you to research and find a legitimate company before you commit to anything.

Legitimate MLM businesses do not pay you to recruit or sign up other people. There are many online MLM businesses that offer a certain amount of money for each person you sign up, stay away from these ones. These are called pyramid or ponzi schemes, and they are illegal. A legitimate MLM company pays you on the sales of the companies products and or services, and maybe a small amount for your recruits. For it to be legitimate, the bulk of your money comes from your sales.

Finding a good and reliable network marketing business is possible. By putting in some hard work and dedication you can easily build yourself a successful residual home business. Find others that may be in your same situation and together you can help each other build a residual income that will continue to grow with the business. Some companies that you would not think of as a network marketing business are in fact just that. Anytime someone signs up under you and in turn you make a percentage of their earnings is a MLM business.

If it is a legitimate business then work hard and help it expand. MLM type businesses can grow exponentially, which in turn means that your residual income can be limitless. Research is the key, but don’t get involved with the ones that require you to purchase a bulk amount of product first. All that will happen is you will be stuck with a garage full of a product you can’t sell, a smaller bank account and an angry spouse. If the product is sellable they wouldn’t try and pawn it off on you.

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If you are looking to get involved in Network Marketing, or if you want to change networking companies, here are some tips on how to get it right 1st time!

I got lucky. Very lucky as it turns out. 12 years ago I met a couple who told me about the International networking business they were building as they travelled around the world. I got involved without doing any research other than attending a national training day. I knew nothing whatsoever about the Industry, very little about the couple and nothing much about this particular company, other than what I learnt that day. (Ignorance is bliss). It is only with hindsight, having met many people over the years since who have been in 2, 3, 5 networks or more that I realise how unusual it is to join a good company on day one in network marketing.

What I did realise straight away however is that when a network marketing company gets it right (more on that shortly) then you have the most amazing concept for creating a pension-style income in 3-5 years, and for freeing up your time to enjoy your life. It certainly beats working 9-5 for 40 years with no guaranteed pension at the end of it (for most people that is the case these days). And people from any background can build a successful business with the right company and the right attitude.

From my 12 years experience in networking, and working with many people who have been in other mlm companies, these are some of the key points I feel you should be able to tick when considering which company to join. It is so important to do your research because, unless you have excellent intuition, you could spend the next 2-5 years (or more) building your network, only to have the company go bust, leaving you with absolutely nothing, and probably putting you off the industry for life. And yes, I know people this has happened to.

Here are the key points: (in no particular order).

Do they have a proven track record of success? (Again, you need the stability if you still want to get paid 5-10 years down the line.) A new company could be here today, gone in a year.

Do they have consumable products? (Who wants to put all their time and effort into continually finding new customers, which is the case if your company’s products are not consumable. Don’t you want your time freed up to build your network if you want a big business? So consumable products are essential for that to happen.)

The Marketing Plan. When you reach a position in the company’s plan, what do you have to do to maintain that position? Can you slide back down the plan if you don’t maintain volume? (Who wants to get penalised for taking time-out?) What is the top bonus payment percentage? ie are the company rewarding you fairly? (I get up to 68% including the extra incentives)

Is the plan generous to people at all levels, or just those who were in at the beginning? How easy is it to move up the plan quickly?

Is the Company ethical? Do they have a stable Management team? Do your research! Spend some time now getting it right, so you don’t waste your time for years to come on the wrong company. There are a lot of good Network Marketing Companies out there - and some may not be so good...Are the distributors ‘happy?’ Don’t just take your sponsors word for it, talk to others outside your sponsors group who have been with the company a while.

Do they have a good training program in all areas of the country or are you left to ‘get on with it’ once you sign up? (You may be very self-motivated and have previous experience of networking, but what if the people you recruit need training - and what if they live at a long distance?)

I hope you find these tips guide you in the right direction and Good Luck with your networking career.

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Networking marketing is still a fantastic business model to provide you with an additional income stream should business slow down. With the emergence of internet based network marketing opportunities the chances of you finding a business that compliments your business activity is even more likely.

Years ago just the thought of network marketing was enough to scare people away (and it still is even now but not as much!) Rumours of lost income and pyramind schemes saw innocent people robbed and disillusioned but it doesn't have to be that way.

A little due diligence can go a long way towards ensuring that you find a reputable company that will support you in your efforts of building a profitable network marketing business. It's really easy to be sucked in by a flash presentation and big income promises but the real work comes from researching the company, it's management and it's financial position before you sign the dotted line.

Your sponsor should also be an important determining factor and their ability to keep you motivated and on track.

It's also important to remember that it's not all income and glamour, there is a scary statistic that I read recently which shows only a very small percentage (2-3%) actually make a huge six figure income through network marketing with many more leaving before they really get started.

But many people still enjoy a regular ongoing income if they stick with their business for a few years and keep working at it.

Running a network marketing business takes work and commitment. It is no different to running your own business and if you happen to be doing both then it's easy to see why people give up. So it's always good to remember when you are considering taking on an extra business that it's going to take your time, energy and extra money in promotion if you want it to suceed.

For that reason it is important to find a company that you really like, either because of their product or their work ethic. If you can promote your network marketing business to your current clients that can make it even more worthwhile.

It makes it easier when you are feeling like you are tired of promoting or if you have had yet another person say no!

I know a yoga teacher who promotes Herbal Life, a therapist who promotes Tahitain Noni Juice, quite a few Life Coaches who promote Success University and because these businesses fit in well with their current business they are able to enjoy the extra income and even recruit new distributors.

I run 2 network marketing businesses providing different topics but both of them fit into my love of personal development and internet marketing. HelloWorld provides me with an opportunity to promote the work that I do and publish events that I record (all be it briefly) as well as fulfilling my love of streaming digital media (I am becoming quite the geek!) and Success University is an alternative to coaching for people who can't afford it, or for people who just need a "maintenance" program to keep them focused. But I don't only promote these products I use them too.

There are many benefits to running your own network marketing internet based business and I will be talking alot about them over the coming weeks because I believe in it's power as a business model. It has certainly kept my head above water over the last few months as I gave up coaching to focus on building my online business Women Internet Marketers.

Ultimately I want to be known for developing my own business but as I believe in the power of developing income streams from many sources network marketing is still a powerful source to consider.

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Many webmasters who have been following the discussions about Google's dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic.

There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.

Introduction To Paid Links, Or More Accurately Rented Links

With Rented links, you can generally make your purchase decision based on the PageRank of a page.

The downside with rented links is that Google has stated that they do not like links that are sold on the basis of PageRank, and they are trying to create systems to identify links rented for PageRank, for the purpose of discounting those links. While they may eventually be able to target and negate links developed by systems like Text-Link-Ads or TextLinkBrokers, they will never be able to completely identify and discount all links that are sold for the purposes of PageRank .

In the end, I suppose Google is not going to penalize the Source or Target websites for those links, but they will nullify the value of the individual links in the Google algorithms. Cutts suggested and implemented the "rel=nofollow" a while back as a tool webmasters could use for the purpose of identifying links for which the webmaster did not want to pass PageRank. The only thing that Google's algorithm will actually do to links identified as rented or paid links is that it will treat those links as "rel=nofollow's". If Google succeeds in their quest, the webmaster buying the links will be throwing away his or her money, if they are buying placement on a webpage solely for the purpose of influencing PageRank.

The Story Of Permanent Links

The second kind of link is the permanent link. Permanent links come in many formats, and in most cases should generally be viewed as non-rental links. With rental links, you pay a fee for placement once a month, quarter or year.

Of course, the Yahoo directory is not viewed as a paid link by the Google engineers, because although you "pay" to get the link, Yahoo does not guarantee placement of your link in their directory. Instead, Yahoo says that we are paying them to "review our link." This is why Google is not discounting links from the Yahoo directory. Those Yahoo links are nice to have, but they still do require a yearly review for commercial websites, which must be paid for on a yearly basis.

Permanent in all cases is in the eye of the beholder. Permanent as a rule in the Internet world means that you will not have to pay another fee later to keep that link on the page, where it will reside. In the context of links on the Internet, permanent actually means that the link will live at that location, until the webmaster who owns the website changes his or her website's direction OR goes out of business.

In my experience, perhaps 10% of the website's where we get links placed will go under within one year. Towards the end of the second year, webmasters will look at their Profit/Loss and make a determination whether their income level will justify shooting for a third year of operation. Another 20% will close their website at the end of the second year run. So, 30% will drop out of business, within their first two years. Of the remaining 70%, many of those websites will survive to the fifth year and beyond. I don't know how long one will be able to count on a permanent link just yet, but links that I built for myself in 1999 continue to produce traffic for my websites today, and those links have sent me continuous traffic for years.

Permanent, One-Way Links

Many permanent one-way links can be acquired on pages that currently have PageRank on them. In those cases, it may simply be a matter of your link being added to a list of links already on someone's web page.

However, any link created through a content development method, such as pay-per-post or article marketing, will be posted on a new page on the Internet. All new pages on the Internet begin life at PageRank Zero. It is like the birth of a baby. The baby begins small, but grows into a child, then a teen, and finally an adult. All article pages begin their lives at PageRank Zero, and most of those new pages will increase in PageRank as they age. Some web pages will never mature beyond PR1, but others can grow into pages that are as high as PR6 (at least that is the highest I have seen an article page to date).

If you trust Matt Cutts of Google, he has indicated that all new pages begin life at PageRank Zero and in the Supplemental Results. He also said that Supplementals are not the end of the road. Cutts stated that the only thing required to bring a web page out of the Supplemental Results is to have that web page gain PageRank. (For those curious why a page went from the Primary Results to Supplemental Results, the answer is that either Google began counting links differently OR the links that gave a web page PageRank no longer exist.)

Three Reasons Why Article Marketing Helps Link Building

My conclusion from this information, and I might be biased, is that the use of article marketing for link building is a positive in the Google algorithms.

* I conclude this because links developed through article marketing begin on pages that have a PR Zero. So, we are obviously not getting links placed on websites for the sole purpose of acquiring PageRank, not directly anyway. We are placing links for the sake of having links, but with good luck, many of those links will gain PageRank over the long haul.

* By the very nature of article marketing, we can ensure that the links we develop for our websites reside on web pages that are tightly focused and targeted to the content of our websites.

* Most websites that post articles do so through a process of moderation, meaning that all article placements have been human reviewed. That human review process at the other end of the transaction puts most article websites on par with Yahoo's human-reviewed directory.

When we can get our keywords embedded into the link pointing to our websites, then that is always a much better deal. But, that outcome will be affected by the webmaster at the other end of the process. Each webmaster has his or her own rules for article placement, and some of those folks simply do not permit embedded keywords in our links, either in the body of the article or in the about the author information. A plain text link is better than no link at all, although we always strive to get embedded keywords in our links.

Final Thoughts

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The importance of writing articles is increasingly growing as many internet marketers are witnessing the multiple benefits of this marketing tool.

Many of the new internet marketers remember only one of the benefits which is getting back links to their websites. They completely forget that through the articles that they distribute they are building their reputation not only with the readers but also with the article distribution sites. This reputation is what is going to help them build a relationship with their audience that could eventually turn into visitors to their site who could turn into paying customers.

When writing articles you should remember the following:

1- Your prospects are getting to know you through your articles. If you are writing for the sake of getting back links the readers will realize your intention easily and they will never click on your link. It is just like a sales call, if your prospect feels that you are pushing for the sale, he/she will never buy. But if they feel that you are sincerely trying to help, then your chances are much better for closing the deal.

2- What you write and distribute today will always haunt you tomorrow. Learning the hard way on the internet might be extremely costly as anybody who is doing any search on you will get among the results your old work. The question would be; would they realize that this work was when you were new?

3- Encourage your readers to click on your resource box by making sure to give them useful information that would really help them. Meaning; if you still want to distribute a large quantity of articles within a short a period of time, do not make that an excuse to reduce the quality of your articles. Each article should be written in the same spirit as if you are writing one article a month.

Writing articles poses two major obstacles to the marketers who are interested in this online marketing tool:

1- The ability to actually write articles.
2- The ability to distribute articles in an effective and efficient manner.

Writing Articles

For those who find difficulties in writing articles themselves I would recommend training themselves to that because in the long run it will serve them immensely in controlling the frequency of writing articles and the subjects they want to write about. The recommended strategy is as follows:

1- For the first couple of months hire a copy writer or the services of copy writing companies that would write articles specifically for you on the subject that you wish. Remember this is not buying a copy of an article that is sent to many others. This has to be written exclusively for you.

2- During the second month and while you are still getting the services of the exclusively written articles, get one article per week and re-write it in your own words. Meaning, get the core subject and write about it in your own way.

3- Now you can drop the exclusive services and start getting ghost written articles. Be careful, you will need to re-write those as they are given to many others. When I say re-write, I mean really re-write. Don't change few words here and there or change paragraphs and then submit, because your article will be rejected. You need to make a completely new article out of the same core subject. You can get those articles in one of the following ways:

a. You can buy such articles
b. You can search for articles related to a certain subject and choose a combination of ideas presented in those different articles. This is a free option.
c. You can visit article directories and search for articles that suit you. This is also a free option.

Remember you will need to re-write the whole article, do not use someone else's article and put your name on it. This is:

1- Not Ethical
2- Will be rejected by article directories.
3- If repeated you might get black listed in some directories.

Article Distribution

As every single person in internet marketing would tell you, there are two ways to submit articles; manually and automatically. Automatically is done either through a software package or an article distribution service.

My first straight forward recommendation is never to attempt to use the manual option unless there are few extremely important sites that you need to be 100% sure that your article is submitted to them.

The automatic approach is a must to submit your article to as many directories as possible. Therefore, do not limit yourself either to an article distribution service or an article submitter software, rather use both options.

Do not purchase the first software that comes your way. There are several around and their prices and features vary a lot. Ask about the best options in forums, you will be getting very useful answers. This is how I bought my software package.

Purchasing a software could be a difficult issue to internet marketers from countries that are not among the listed countries in Paypal and Clickbank. Do not be discourages when you find that. What you should do is find the contact link on the site of the seller and ask them if they have other payment options.

Submitting articles is great fun and a wonderful motivation factor. The more you find your name around the internet the more you want to write articles.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won't appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit:
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An internet business promoter is a program that can help you attain higher page rankings on search engines. In other words, it is an application that will help you optimize for the search engines.

If you have been operating an internet business for any period of time, you know that optimizing for the search engines is one of your main tasks. For the obvious reasons, you want as many people to know about your site as possible. More people mean more business, more business means more profits.

Whenever potential visitors use search engines to find the sites they want, they will usually only visit the sites that rank the highest. If you are ranked number 112320 out of 237,899 results, you are out of luck; and pretty soon, out of business. Most visitors will not bother to look at a site ranked so low. An internet business promoter (IBP) can help you ameliorate this situation.

Internet business promoters offer a variety of features, which usually include the following:

Search engine optimization, ranking, and submission tools. Your main objective in using internet business promoters is to improve your rankings on the search engines, so obviously your IBP should include a set of tools geared towards this goal. IBP optimization programs analyze the current top search results for particular keywords on the search engines you select. After the analysis is complete, the application will generate a report that details the changes you have to make to achieve the same results. It is important that your IBP optimization program use up-to-date information for its analysis; it should preferably operate in real-time. A good IBP will allow you unlimited use in terms choosing keywords, checking rankings, and so forth. It should also allow you to analyze the various elements that comprise your site.

Online directory submission tools. IBP programs also allow you to automate or semi-automate various tasks, such as submitting your sites to online directories. Automatic submissions work in exactly the way you would submit your site, there is no appreciable difference except that you don’t personally have to do the work. By decreasing the amount of work that needs to be done, you will be able to increase the number of directories you actually enlist in. This in turn will help you generate more site traffic.

Miscellaneous applications. Most IBP’s also come bundled with various applications; usually those related to crafting reports. These reports are intended to be shown to your various clients. The reports are often fully customizable. You can alter the cover sheet, the title of the report, your business logo, the company name, the company’s address, your company URL, and the recipient's address.

By using an internet business promoter, you are assured of better ranking results. So why wait? Think of purchasing one today. It will be an investment that will more than pay for itself in the long run.

My favorite one is SEO Elite, you can have a look at it >
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Text ads are outperforming banner ads 4 to 1, because they are specifically targeting the users that is searching for something in particular, plus they are easy and inexpensive to implement. One of the best ways of getting visitors is to use Google Adwords, you will write these short classified type ads, these ads will show up in the serps and visitors will click on these ads and become your potential customer. These ads are contextually aware.

When adding your keywords make sure they are tightly focused and when writing the top sales line make sure the header includes some of the keywords. This is true because the more keywords you find, the more visitors you could attract. Always use your keywords as often as you can in your Ad: in the Title, in the body and even in your domain name.

Before you start a PPC ad campaign to sell your products, you need to know the following 2 things. When purchasing PPC traffic and it doesn’t matter if your purchase from Overture or Google or other PPC Networks the most important thing you should do is track your traffic? The reason you want to track your traffic is because you want to make sure it converts into sales. The leaders in PPC are Overture and Google and they control 90% of the market, if you want traffic and you have the money you should consider using them if you want maximum exposure. Using Google and Overture will bring you targeted traffic.

The paid for ad system reporting the statistics is not in real-time, the delay on the results really don’t have an effect on what you are trying to achieve “getting traffic to your site” and when compare adwords to other PPC providers they are definitely beyond those other providers.

When choosing keywords make sure that you don’t choose general terms, the more specific the search term, the more targeted traffic you will receive and your click through rate will be higher.. Create campaigns with many search terms, make sure you do some research and you pick the terms that relate to your site. Example if you are an electrician then keywords like electricians, wires, electricity etc would be great keywords.

First, you will need to create an ad group, which means you design your ad, select your keywords, determine the maximum cost per click that you are willing to spend and define your bid amounts.

Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Since testing can produce a nearly constant improvement in your click through rate. Google’s pay per click system, or AdWords, maintained that standard for relevancy.

Let's face it, it's not rocket science and one can get plenty of ideas for advert style from looking in one's niche market, and there are plenty of keyword tools so building a list is a 10 minute job. This is a reason why niche marketing is the way to go. If you have a small niche to start with, then Broad Match will give you the most exposure.

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Long ago, in a land pretty far away, I happened upon a business opportunity. In fact, it was an amazing business opportunity….but I didn't even see it. I was looking for something else.

Just like in many other aspects of our lives, things are always right in front of our noses yet we're so busy trying to look around it to search for something we think we want.

Let me ask you this. Your job, what you do now for a living. Is this what you had envisioned for yourself so long ago? Are you out searching for a business opportunity, when there may just be one right under your nose?

The difficult part is, is that the perfect business opportunity never presents itself that way, does it? I mean, right now I am an internet marketer and absolutely loving it. I help design software to help solve people's problems. I provide business guidance and advice to those seeking my unique perspective after 14+ years in offline and online businesses.

But I didn't come to Romania to be an internet marketer.

I came here to build some software for one of our companies. The internet marketing business opportunity was there as just a tiny bud…and over the past couple years has blossomed into what it is now.

So, if you are out searching for a new business opportunity, you should really stop and focus on the small opportunities that are right there at your feet.

But, how do you recognize them?

· Is there anything right now that piques your interest?

· Is there something that is in a field that you think is enjoyable?

· Has someone mentioned a business opportunity that you considered but dismissed?

I could go on, but the point is, if you can, give those opportunities that come by some real thought. Maybe spend a little time engaged in them, to see if you find them enjoyable or not.

Now, if you are still wanting to pursue a different direction and are looking for another business opportunity…why not look inside your head?

The nice thing about humanity is; no two people are the same. Your experiences, what you know, what you've done. Your perspective is completely different than mine.

So, why not write about a passion of yours? Or write a story about an experience you've had and its outcome? No matter who you are or what you do, every single person has enough knowledge or creativity to write an eBook.

And, in writing an eBook, you don't have to come up with money to publish or distribute your book. It's really quite exciting! Now you can share your expertise with the world for just the small investment of your time!

So, even if you aren't feverishly searching for abusiness opportunity, realize that there are many of them all around…or inside…you. All you have to do is open your eyes and your mind.

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Search Engine Optimization (SEO) strategies can be likened to the janitorial staff of a large company. Why the janitorial staff? Well, no other individuals in the building are as well acquainted with every nook and cranny of the business as the janitorial staff.

Not only is the janitor acquainted with the business, he or she is also the keeper of the keys. These individuals hold in trust the means to access every portion of the business. They can lock or unlock every room in the building and they know more about the physical structure of the building than virtually anyone else on staff. Sometimes the best answers come from the janitorial staff.

SEO strategies provide a similar function for online business. SEO has the ability to unlock the doors and explore the possibilities of marketing via the most powerful and free marketing tool available – search engines. SEO is the key to all areas of website marketing, and when it comes to marketing there are a lot of doors to unlock.

When you do not work to maximize your marketing potential through SEO strategies it may be like the owners of a brick and mortar store deciding they don’t need janitorial services. It won’t be long before your business is cluttered up with overstock inventory, accumulated clutter and dust, which translates to very few customers. SEO eventually unlocks the doors to higher traffic counts and improves sales conversion rates.

Perhaps the analogy of a janitor may seem a little obscure, but I used it because just like janitors the potential in SEO is often overlooked and undervalued.

Both a janitor and SEO strategies are important to a company’s ability to perform well and manage the day-to-day functions of the business.

SEO is a long-term strategy that provides compound interest. Every month it has the potential of bringing more and more business to your website. It may start slowly, but if you maximize SEO strategies the result will be improved overall site performance and increased sales.

While many online businesses are utilizing alternative forms of advertising they are often lulled into believing this strategy will stand alone, but the truth is when you rely on Pay Per Click (PPC) advertising you are simply running a financial faucet. As soon as you turn off the faucet to conserve finances the traffic goes away.

The approach of SEO is more like an artesian well that has a steady and refreshing supply of fresh water that can be replied upon.

So let’s recap.

SEO is like…

A janitor – It provides keys that unlocks every area of your online business.
A bank – It supplies compound interest with greater site visitation and sales conversions.
An artesian well – It provides refreshing consistency when other forms of advertising cannot and will not.

Hopefully by taking a few abstract examples and making them applicable to SEO strategies you can capture and more fully appreciate the idea that this marketing strategy is not only good, but also good for you, your business, and your customers.

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