While text-based internet content can’t be disregarded when trying to enhance brand consciousness and SEO, video marketing techniques are shortly gaining popularity. Compared to text, videos are much more likely to be indexed in the first page of search engine results. This is because there are significantly fewer videos competing for key phrases than text-based web content. Nevertheless, video marketing doesn’t just involve recording a video and publishing it online. It takes a lot more to make sure proper optimization and most viewership.

YouTube is considered as probably the most valuable video advertising and marketing channel for on-line entrepreneurs and marketers. Among the most significant reasons for this are:

1) Number of Users

The data published by comScore in June 2010 states that YouTube has reached 144.1 million viewers and, in May 2010 alone, 14.6 billion YouTube videos were watched. This puts the site’s average viewership at an all-time high of 101.2 videos per viewer. With over 40% of online video market share, it is clear that YouTube has not been surpassed by some other video sharing site and its value to entrepreneurs and marketers hoping to launch video advertising campaigns is undeniable.

2) Search Engine Potential

A quick statement of Google results for any search phrase with video outcomes makes it clear that Google’s possession of YouTube makes a difference when it comes to searchability. YouTube videos are far more easily indexed and are more likely to appear on the primary pages of Google search results compared to videos hosted on different sites. Because of this, video advertising and marketing content revealed on YouTube has a higher probability of being found by goal audiences.

3) Available Optimization Options

Because the videos themselves cannot be optimized for search engines, YouTube provides various fields for textual content content. These include titles, descriptions, and tags. Within these fields, publishers can embody pertinent key phrases for efficient video search engine optimization. Furthermore, YouTube supplies an option to incorporate captions and different text on videos. It also allows linking to other videos or external internet content. This offers marketers the opportunity to further engage their users and improve their likelihood to make a purchase order or avail of a service.

4) Sharing Functions

YouTube provides a bunch of functions that make videos easy to share. Unique URLs are offered for each video in order that viewers might easily share content material to others, no matter what platform is used. Buttons are additionally provided to allow one-click sharing via email or to other sites including Facebook, Twitter, MySpace, Orkut, hi5, Blogger, Live Spaces, Bebo, Google Buzz, and StumbleUpon. Furthermore, it allows bloggers and website owners to embed movies onto their very own online assets.

5) Mobile Device Compatibility

With the number of users accessing on-line content by means of mobile devices, YouTube’s mobile access point definitely helps marketers reach more people. YouTube even provides cellular applications to additional enhance the video viewing experience of its users. Through the mobile site and YouTube apps, users of Androids, BlackBerries, iPhones, iPod Touches, Windows Mobile, and other moveable devices might be reached at any time.

To begin out with video marketing, then, it is recommended for on-line entrepreneurs and entrepreneurs to develop their very own YouTube channel. By creating a brand-specific channel, all video advertising content might be available in one place. Furthermore, all movies within that channel are more simply optimized to seem in search engine outcomes pages for focused keywords or phrases, consequently making a model more seen to web users. Lastly, publishing on YouTube will increase the viral potential of videos and makes them accessible even to customers on mobile devices.

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